The BFC Fashion Film initiative supports designers wishing to use film as a means of showcasing their collection. It does this through providing funding, mentorship, showcasing opportunities and relationship building events. Since its launch, River Island has been the sole sponsor of BFC Fashion Film helping it fund up to 8 designer films a year.
There are two main areas of support that Fashion Film offers:
The BFC Fashion Film initiative provides one designer financial support towards creating a film for their upcoming collection.
2. Screening and Showcasing
Each season at London Fashion Week and London Fashion Week Men's Fashion Film hosts an event and screening for the Fashion Film recipients and the River Island Fashion Forum collaboration designer.