Application & Criteria


Applications for LONDON show ROOMS Paris Menswear & Women's Pre Collections (21st – 26th June 2018)

Click here to apply.


  • Must have graduated no less than six months prior to showing in LONDON show ROOMS
  • Must be a registered UK business
  • Must have a working studio
  • Must already have successfully fulfilled two orders (excluding own brand website). Should this not be applicable, BFC will need to verify the ability to fulfil orders prior to consideration
  • Has reliable source for fabrics
  • Has pattern cutting skills or is employing an appropriate person
  • Has the ability to produce for production - either with a manufacturer or in house
  • Must provide costing sheets for all garments and calculations for wholesale prices, prior to the LONDON show ROOMS (deadline to be given when invited to LsR)
  • Has not cancelled or failed to deliver any orders in the past two seasons
  • BFC to have not received any complaints about the designer’s business practice
  • In Paris, designers' collections should be exclusively sold at the LONDON show ROOMS (no double exposure). The LONDON show ROOMS is a support initiative for designers who don’t have a sales agent in Paris. If a brand is already working with a sales agent, the agent should not have a Paris showroom. In exceptional circumstances, where the agent does have a Paris showroom, it is at the BFC’s discretion whether to include the designer in the LONDON show ROOMS
  • Designers must agree to meet with the BFC team after LsR. This is to feedback on sales, as well as be offered support on follow-up procedure in order to ensure the positive development of stockist relationships


  • Applicants currently part of another BFC initiative will be prioritised when allocating space within the LONDON show ROOMS  
  • Applicants who have taken part in the previous edition of LONDON show ROOMS will be prioritised
  • LONDON show ROOMS is a curated group of designers ranging from emerging talent, to London’s new establishment and guest designer brands and the final decision is at the discretion of the BFC  


For designers wishing to apply for LONDON show ROOMS please contact:  

Luella Bitelli
Designer Relations
+44 (0) 20 7759 1963