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About Fashion Film

The BFC Fashion Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and film makers and recognises the on-going development of fashion film as an important medium in the industry. Fashion Film’s main objective is to encourage, promote and stimulate the growth of designers and brands using film as a means of showcasing, thus strengthening London’s position as a leader in this field. Fashion Film offers designers and emerging filmmakers support through funding and showcasing opportunities.

There are two main areas of support that Fashion Film offers.


The BFC Fashion Film initiative gives designers the opportunity to apply for financial support towards creating a film for their up and coming collection. Fashion Film will also support the distribution and showcase of the film once produced.

For more information on criteria and application process, please click here.

Screening and Showcasing

Fashion Film offers various screening opportunities at London Fashion Week. Screenings in the past have included films from a wide variety of brands such as; Chloe, Victoria Beckham, Richard Nicoll, Leutton Postle, Kenzo, Mulberry and Emilio De La Morena.

Every season at London Fashion Week and London Collections: Men Fashion Film hosts a gala screening of the best films that season. The evening consists of guest speakers from the fashion and film worlds, film screenings followed then by a party. The event is attended by both fashion and film industry and is a highlight on the London Fashion Week events calendar.

For information on the AW14 screening event click here

“This is a great opportunity to support and develop the profile of young fashion designers whilst encouraging the rising stars of filmmaking into this arena. We look forward to having the chance to create a recognised showcase for incredible emerging British fashion film talent, supporting our global reputation for innovation and creativity.”
- Caroline Rush, CEO BFC

For further information please contact:

Emma Campbell
Tel: +44 (0) 20 7759 1964

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