Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art's MA in womenswear. Eudon's experience in both menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to create a uniquely feminine sensibility. His inspiration comes from intensive research into art, historical photography and sourcing vintage garments, focusing particularly on menswear detailing. He extracts the essence and aesthetic beauty he uncovers and reworks it. As a result the EUDON CHOI look is understated yet modern and meticulously constructed. Since launching his own label in 2009 Eudon has received numerous accolades for his work, most recently receiving support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative. EUDON CHOI is currently stocked in prestigious stores globally, with his stockist list growing each season.