DESIGNER NAME: Fraser Moss
BACKGROUND: Self-taught Fraser hails from Wales. He founded YMC with Jimmy Collins in 1995.
SIGNATURES: “Creating understated classic clothing with a twist.”
TRADEMARK PIECE: “I'm not sure if I’m qualified to say, I think a YMC customer would be a better judge of that.”
IDEAL CLIENT: “Discerning.”
THE COLLECTION: “A softer less aggressive collection to the winter one, with a modern nod to colonial Britain. Naïve, childlike prints are used on easy, sporty, minimal shapes creating a fresh wearable summer wardrobe.”
IMPACT OF LONDON COLLECTIONS: MEN: “London Collections: Men has helped us to raise our international profile.”
FIRST PIECE OF MENSWEAR DESIGNED: “As a child I was obsessed with comics and all I ever wanted to be was a comic book artist. I was always creating new superheroes and in particular their costumes; these were my first designs.”